Personal care company Wilkinson Sword is understood to be preparing to launch a four-blade razor in the UK by the end of the year. One industry insider predicts that the razor, known as “Quatro”, ...

The UK’s razor market has lacked cut and thrust in recent years, but thanks to a raft of new launches it looks set to get bloody again. Bic is busy promoting its revamped disposable range, King of ...

Wilkinson Sword has launched its latest product on the Maltese market, the new Quattro Titanium razor. The elegantly-designed Quattro Titanium razor has four blades, each containing a unique coating ...

Picture an incredibly long ribbon formed of carbon-coated razor blades – each with an edge so thin it’s invisible to the human eye. Soon this ribbon will be separated into thousands of individual ...

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...