Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

At the end of May Wilkinson Sword invited passers-by to pledge their very own ‘Dad-ication’ in the photo booth and rewarded participants with an engraved Wilkinson Sword Hydro 5. Now those unable to ...

The online campaign, created by JWT London, aims to inspire British men to think about how they style their beards. The film, titled Manscaping, shows off real hair styles animated in time to a track ...

If you are sick of disposable razors cutting your face and lasting less than one shave, you might be thinking of getting a better shaver. But sometimes the cost of a decent razor can really put you ...

The TV ad is part of Wilkinson Sword’s £20m investment into marketing the range, which it claims is its “biggest ever” marketing spend. The ad builds on Wilkinson Sword’s ongoing strategy to use ...

The launch of Hydro follows Procter & Gamble’s launch of its Gillette Fusion ProGlide series in the UK earlier this month. Wilkinson Sword claims that the launch is a “world first” putting “skin care ...

Wilkinson Sword has launched a ‘revolutionary’ razor cartridge based on technology it claims surpasses the ‘outdated’ lubrication strips designed to combat irritation. The cartridge, which will be ...