The Drum

Wilkinson Sword creates stop-motion video to support launch of The Hydro 5 Groomer

The online campaign, created by JWT London, aims to inspire British men to think about how they style their beards. The film, titled Manscaping, shows off real hair styles animated in time to a track ...
Marketing Week

Wilkinson Sword launches ‘biggest ever’ marketing drive

The launch of Hydro follows Procter & Gamble’s launch of its Gillette Fusion ProGlide series in the UK earlier this month. Wilkinson Sword claims that the launch is a “world first” putting “skin care ...
The Drum

Wilkinson Sword asks the nation for their 'Dad-ications' in the lead up to Father's Day

At the end of May Wilkinson Sword invited passers-by to pledge their very own ‘Dad-ication’ in the photo booth and rewarded participants with an engraved Wilkinson Sword Hydro 5. Now those unable to ...
The Grocer

Wilkinson launches Hydro Silk into British female shaving sector

Wilkinson Sword is extending men’s brand Hydro with a new razor aimed at women. Rolling out next month, Wilkinson Sword Hydro Silk - which is already available in the US - contains a water-activated ...
The Grocer

Wilkinson Sword adds Hydro Comfort Skin Reset razor to tackle week of stubble

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...