Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...
Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...
Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. The first time I let AI draft something for me, it sounded flawless ...
Jason Dyer joins Experts Talk to explore how SMBs can bring big-brand marketing thinking to SMB scale, starting with strategy ...
Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...
Since 2024, ANA Group has used a three-brand strategy: ANA (NH) focusing on high-demand international routes, Peach (MM) focusing on Kansai (KIX)-Asia routes for leisure travelers, and AirJapan ...
The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...
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