While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Opinions expressed by Entrepreneur contributors are their own. Have you ever visited a business’s landing page that just felt…off? You’re not alone. Although many of us believe a landing page’s ...

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general ...

No matter what business you’re in, if you’re serious about entrepreneurial success, you need to have a website. And that website must have compelling landing pages, which are Web pages designed to ...

Greet your customers and reassure them that they have come to the right place. Remember that up to 40% of visitors bounce back to Google as soon as they arrive at your site | Photo: Gameanna In a ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...