Jakob Nielsen says that "websites are definitely easier to use now than they used to be." That's because in his recent survey of 24 websites, which analyzed users' task outcomes and compared it to ...

Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant ...

You can increase your website's conversion rates and improve your sales by conducting usability testing to find and fix the places where your customers are abandoning your site. By incorporating ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

Guide Unlock Growth With Retail Content That Scales Rigid CMS slowing you down? 72% of leaders say they can’t deliver personalized content fast enough Read now Guide The Enterprise Playbook for ...

In my opinion, website usability is similar to search engine optimization: the perceived definition. Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how ...

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It’s no secret that the 2008 holiday shopping season wasn’t great for online retailers. Traffic, conversions and sales were down across the board. But what may be surprising to some is that the ...

Usability is very important in modern web design and could be the difference between a user sticking around on your website or getting out of there faster than Usain Bolt, never to return again. There ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...