Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a world of big data, where endless amounts of information can be stored in the ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is ...