Hasbro has sent out the following official press release about the Transformers toys coming on June 2: This summer, Hasbro Inc.’s legendary TRANSFORMERS robots “star” in their first-ever live-action ...

In the Transformers war, it’s Autobots versus Decepticons. Two sides, one battle. But balancing an online game — based on a 30-year-old toy, comic, and movie franchise — where players make such a ...

With less than five months to go, Michael Bay’s Transformers is quickly becoming one of the most anticipated movies of the summer, something greatly helped by the preview of Hasbro’s new Transformers ...

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is home to ...

This is where we're at now. Russia trying to influence Western democracy via targeted trolling, fake news items and social media, and now political propaganda in children's action figures. President ...

Optimus Prime and Bumblebee will soon be zooming around on a street near you. “Transformers: Heavy Metal” is an augmented-reality mobile game due out later in 2021 that will use the AR platform from ...

With any free-to-play title comes the sometimes thorny issue of microtransactions. Gerhard said that Jagex drew on its Runescape experience to help manage this. “We try to modulate that very carefully ...

Hasbro Inc., the toy company behind the Transformers brand, wants to turn more of its line of toys into concepts for movies and has put a veteran studio executive in charge. The move comes after this ...

Toy manufacturer Hasbro has revealed at least part of the nature of its planned crossover with Marvel Comics which will involve a mash-up between Marvel's X-Men and Hasbro's Transformers. As part of ...