For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.
With Super Bowl 59 becoming the most-watched Super Bowl ever, NBCU experienced unprecedented demand from advertisers for the upcoming Big Game, set to air on Feb. 8, 2026. Adding to the hype, Puerto ...