Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

For example, a Duolingo TikTok video jumping on board the “Mama, may I have a cookie” trend saw replies like ‘Mama, may I have real people running the company 💔’ (with 69,000 likes) and ...

Parvez joined Duolingo as its sole social media coordinator in 2020. Back then, the company’s leadership was skeptical about TikTok’s potential.

The popular language-learning app Duolingo reported roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike occurring mid-January, just as ...

“Started learning in Duolingo and from creators on Red Note [or Xiaohongshu],” one TikTok user wrote to me. “Even added the Chinese keyboard option on my phone.” ...

The migration of the "TikTok refugees" to Duolingo’s platform has resulted in a 36% spike in its U.S. downloads as of Jan. 3, 2025, across both Alphabet Inc. (NASDAQ: GOOGL) ...

Thank you for your patience with us during these trying times. #RIPduo," Duolingo said in the TikTok post. Duolingo did not immediately respond to USA TODAY's request for comment about Duo's demise.

Duolingo previously faced criticism for quietly laying off 10% of its contractor base and introducing some AI features in late 2023, but it barely went beyond a semi-viral post on Reddit.Now that ...