Urinary incontinence affects millions of men in the UK, but chances are you've never met a single man who'll admit to it. "I'm a man of a certain age. I'm in control of all aspects of my life," says ...

AMV BBDO and Tena Men’s ‘Mr. Pant-tastic’ has won over The Drum readers to be crowned this week’s European Creative Work of the Week. The campaign teaser, which introduces a new male incontinence ...

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This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives ...

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The campaign teaser, which introduces a new male incontinence product that looks like regular underwear, continues the brand’s mission to normalise the taboo subject. Featuring Tena Men’s charismatic ...