Surfing legend John John Florence raised eyebrows last February when he walked away from a lucrative, multiyear contract with ubiquitous surf brand Hurley. Rumors swirled about whether he would sign ...

Sustainable outdoor brand, Finisterre, has signed for a 2,464 square foot store in the Victoria Quarter. Founded in Cornwall and inspired by the sea, Finisterre is known for its responsibly made ...

When Tom Kay decided to start a company he wanted to inspire a love of the sea. As a surfer in cold, wet, Britain, he felt a need to connect with other like-minded ocean adventurers in his home ...

YORK, Maine — An avid surfer native to Maine’s coast, Michael DiSalvo always thought the major surf clothing brands could have a little more fun with their designs. “I didn’t really see designs that I ...

In the 1970s, surf wear brand Ocean Pacific’s clothing – specifically OP’s super-short corduroy shorts – was worn by just about every Southern California surfer or skater; the unofficial uniform of ...

Irvine’s Billabong USA has turned its 2004 buy of a chain of Hawaiian clothing stores into a play for a targeted group: mature surfers. Clothing maker Honolua Surf Co. goes after 28- to 48-year-old ...

After styling and designing for CW's Gossip Girl, Lorick dove into the idea of an inclusive surf and swim lifestyle brand. With filming underway for the Gossip Girl revival, behind-the-scenes photos ...

Last month, Outerknown, a sustainable clothing brand founded by pro surfer Kelly Slater, moved its headquarters from Culver City to Carlsbad. The privately held brand, which was has been around for a ...