Despite the some $400 billion U.S. businesses spend annually on advertising, tracking those dollars with return-on-investment strategies remains a relatively new, and controversial, concept. In a ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

The story of HMS Consultants begins with Akhil Dave, a seasoned healthcare marketing professional with over 24 years of experience. Having served as a marketing head for some of India’s top hospitals, ...

New advisory platform from Nead, LLC gives early-stage and growth-stage startups access to battle-tested strategic, fundraising, and M&A ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Probably not a great one, judging by the many bios I have ...

Opinions expressed by Entrepreneur contributors are their own. Shrinking budgets and rising expectations mean clients demand tangible business outcomes, not just activity or progress. AI is changing ...

NEW YORK, Nov. 12, 2025 /PRNewswire/ -- 24 Seven, one of the nation's largest privately held marketing, creative, and digital talent solutions firms backed by Morgan Stanley Capital Partners, today ...