“Eyewear today is about identity, not utility,” said Peyush Bansal, Co-Founder and CEO, Lenskart. “With Stranger Things, we’re engaging young audiences where they already are — online, streaming, and immersed in fandom culture. This isn’t just product; it’s participation in a moment.”

With the store, Instamart lets fans explore telekinetic shopping, complemented by a humorous video campaign starring Indian creators preparing for the series finale

"A PSA before you watch tonight," Ross Duffer began on Instagram, before guiding his followers through a recommended list of TV settings to tweak before settling in to watch Stranger Things season 5.

Maxibon has launched a Stranger Things collaboration, introducing a limited-edition flavour revealed through a suspense-driven campaign by Sickdogwolfman.The announcement:Which way up is a Maxibon? Or down?

Within the first four episodes of their final season, Stranger Things creators Matt and Ross Duffer have already turned things upside down .

The latest newcomer to the cast, Derek Turnbow sparked a tsunami of "who is bro" comments when he made his debut in the Season 5 posters. Bro is a new character, Derek, who is in school with Holly and a bit of a bully. "Stranger Things" is Connelly's first major role after appearing in the short film "Between the Silence."

Stranger Things proves that even in an era filled with sequels, prequels, remakes and reboots, it’s still possible for a new story to launch a major franchise.

Sink recognizes the dark undercurrent of this storyline. She points to Max's past arcs, in which she struggled with depression and the loss of her brother. A specific moment that sticks with Sink even now is a season 4 monologue in which the character talks about wanting to kill her brother before making herself disappear.

The series is set in the autumn of 1987, with the town of Hawkins placed under a military quarantine as the government continues its hunt to find Eleven.