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A Step-by-Step Guide to Social Media Marketing for Small Businesses

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

(PR) Marketers Urged to Level Up Social Media to Turn Engagement Into Business Value, Says Info-Tech Research Group in New Resource

As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real business value. New insights from Info-Tech Research Group reveal that ...

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like paid search, email or events, you gain control over your visibility and your ...
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OpenAI wants to build a social-media business. Can its Sora app take on Meta and Google?

The launch of OpenAI’s new video app Sora this week marked the artificial-intelligence company’s debut into the social-media landscape. The app, which allows users to generate hyper-realistic AI video ...