Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

As sports fans finding out our favorite teams logos has a hidden meaning or message is amazing. Plenty of sports logos have a so-called hidden meaning somewhere within them, but some of them are so ...