The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...

Shoe marketing just got sneakier and smarter. Last week, Payless ShoeSource tricked a group of influencers into believing their shoes belonged to a new, high-quality brand. They fell for the ...

When you think luxury, you may not think Payless, but the brand is definitely proving you wrong. How? By seriously trolling influencers in a way that's goodnatured but proves a point. Payless's fake ...

If you’re taking the CTA into downtown on Thursday, you might see a film crew shooting a commercial for Payless shoes. Filming for scenes for the commercial with the CTA will begin at 9 a.m. on ...

Troubled discount footwear chain Payless Shoesource may want to change its name. The privately held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently with a ...