As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of fitness marketing is a very specific process. Orangetheory Fitness, a company that ...

Welcome to Start TODAY. Sign up for our Start TODAY newsletter to receive daily inspiration sent to your inbox — and join us on Instagram! Orange is a color often associated with the citrus fruit or ...

When Orangetheory Fitness first launched in 2010, it debuted a group workout experience that combined science, technology, and expert coaching to produce results members could measure effectively over ...

Get ready to outrun the undead and crush your fitness goals— Orangetheory’s Hell Week is back, and survival never felt this thrilling! BOCA RATON, Fla.--(BUSINESS WIRE)--Orangetheory Fitness (OTF) is ...

BOCA RATON, Fla.--(BUSINESS WIRE)--Orangetheory Fitness (OTF), the global leader in group workouts, is proud to announce an incredible year of growth in 2024, adding 31 new studios across the globe.