Oracle is rolling out updates to its CX Sales, Service and Loyalty applications. The enterprise software giant said the latest updates aim to help customers better personalize experiences, foster ...

Oracle has added a bevy of new sales and commerce features in its Oracle Fusion Customer Experience applications as it duels with longtime rival SAP in CX. More companies than ever are using multiple ...

Oracle today launched several updates to the Oracle Customer Experience (CX) Cloud at its Oracle OpenWorld user conference in San Francisco. The latest updates include digital assistants for sales, ...

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of ...

Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users’ sales cycles, address buyer inquiries and issues and build engaging ...

Oracle Corp. is jumping on the generative artificial intelligence train with the addition of dozens of new capabilities designed to help organizations boost productivity in areas such as customer ...

One tradeoff of "true SaaS" enterprise software? Keeping up with the pace of new releases and functionality. Granted, few customers would go back to the days of getting software updates every two to ...

The Oracle Live Applications event is this week, and yesterday, I discussed in this article how Oracle has quietly become an essential cloud applications company. Oracle utilizes a SaaS model to ...

As the biggest sales and marketing technology firms mature, they are all turning to AI and machine learning to advance the field. This morning it was Oracle’s turn, announcing several AI-fueled ...

Forbes contributors publish independent expert analyses and insights. I write about disruptive companies, technologies and usage models. The enterprise SaaS market is a hard one with no true dominant ...