Inspect a franchise network and you’re likely to find a great deal of consistency in branding, messaging, pricing, uniforms and even whether the bathrooms use paper towels or driers. One thing you ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Scorpion, a leading provider of digital marketing and technology solutions for franchise organizations, is pleased to ...

Our team consistently puts in the effort to foster an environment that promotes efficiency, collaboration, and the celebration of each other's successes.” — Chris Conner, President of Franchise ...

Opinions expressed by Entrepreneur contributors are their own. It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing ...