Nike Is Partnering With Kim Kardashian to Take on Lululemon. Can It Make the Stock a Winner? Nike launched a new product line with Kim Kardashian's Skims. The new collection is part of a broader ...

Athletic apparel giant Nike doubled down on its decision to use transgender influencer Dylan Mulvaney in marketing campaigns to promote the company's female clothing. In a pinned comment to Nike's ...

By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which ...

Nike faced increasing backlash from women over having transgender influencer Dylan Mulvaney promote the company’s apparel as a “Burn Bra Challenge” was launched on TikTok. A self-described “Southern ...

As America’s sports world remains locked in an ongoing culture war over the presence of trans athletes in women’s sports, this year’s Super Bowl ad slate became a battleground. Two commercials in ...

Allyson Felix celebrates with her daughter, Camryn, during US track and field team trials in June. Steph Chambers/Getty Images Felix says Nike asked her to be in a female-empowerment ad as she ...

Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around ...

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

Chiney Ogwumike and her sister, Nneka, announced in 2017, while surrounded by three stripes, they had swapped out their Nike swooshes for Adidas. It was an eye-raising leap away from an established ...

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...

NEW YORK -- Nike has done it again: created an ad campaign sure to generate buzz. The sporting-brand giant has put a marketing spin on the offensive comments made by radio shock jock Don Imus against ...

A group of 13 women athletes participated in a Nike Athlete Think Tank to help the brand discover how it could better help female athletes. The first step following the think tank comes with a $1.3 ...