After years of relentlessly focusing on direct-to-consumer sales, Nike is doubling back down on wholesale, a move some analysts say was bound to happen. In a Thursday call with investors, Nike ...

In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

NKE launches its 'Sport Offense' reorganization to boost innovation, streamline execution and reignite sustainable growth ...

Nike is reportedly closing nine of its wholesale accounts: City Blue, VIM, EbLens, Belk, Dillard's, Fred Meyer, Bob's Stores, Boscov's and Zappos, according to an analyst note from Susquehanna ...

In the past, I’ve been critical of Nike’s move to DTC (direct-to-consumer). Nike was a fabulously profitable company prior to its adoption of a direct-to-consumer strategy in 2017. In fact, the ...

May 23, 2025, 4:43am PDT Updated: May 23, 2025, 5:30am PDT Nike Inc. Nike will begin selling its products on Amazon for the first time since 2019, the company confirmed. From the Portland Business ...

Nike (NYSE:NKE), the maker of athletic footwear, has rehired Tom Peddie, a seasoned executive who retired from Nike in 2020, Bloomberg reported. Tom Peddie has now been appointed as Vice President of ...

In an otherwise challenged quarter, where net sales fell nearly 11%, comps were down 10.4% and full-year guidance was lowered, Designer Brands’ announcement of a new partnership with Nike was a bright ...

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” ...