“Unfortunately, Google’s YouTube TV has chosen to deny their subscribers the content they value most by refusing to pay fair rates for our channels, including ESPN and ABC,” a Disney spokesperson told Variety Magazine in a report on Oct. 30.

Beginning on Saturday, Nov. 15, MSNBC will be known as MS NOW. The new name is an acronym for My Source for News, Opinion, and the World. The rebrand is the final stage of the cable news channel’s split from NBC News and parent company Comcast.

YouTube TV said in a blog post on October 30 that Disney “used the threat of a blackout on YouTube TV as a negotiating tactic to force deal terms that would raise prices on our customers.” Disney’s move to pull its content could benefit its own streaming platforms,

Disney and YouTube TV still haven’t struck a deal. ABC and ESPN remain off the platform despite talks to restore them for Election Day coverage.

A significant chunk of video programming from ABC and ESPN is unavailable due to Google and Disney's inability to reach a licensing deal. On Thursday night, YouTube TV’s parent Google announced it was losing access to Disney content,

Millions lose access to ESPN, ABC and other Disney channels as carriage talks with YouTube TV collapse in the latest clash of the streaming wars.