Mike Tirico, Reggie Miller, Jamal Crawford and Zora Stephenson Call NBA Tip-Off and Premier of Coast 2 Coast Tuesday

The NBA is shaking up the way it will offer content, taking a 24/7 programming approach for its mobile app and television channel.

NBCU has signed on 170 advertisers for its first season of the NBA - now to run on NBC Television Network and Peacock. Nearly all the season's inventory has been completely sold out, with 20% of all brands new to NBCU and 10% of the deals coming from new first-time brands into the sport.

Game 1 of the NLCS is Monday night in Milwaukee, as the Brewers host the Dodgers. Here's how you can watch the game.