Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

SEOUL, South Korea (AP) – Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

Oh, the trend story. Sometimes it is cause for great pleasure. Other times it is cause for pain. And somewhere between those two feelings is the "What, men are doing this, too????" brand of trend ...

Suppose you need a lighted mirror, bronzer, and a Pentagon-funded green room to face the cameras. Are you the embodiment of masculinity, or maybe it's just Maybelline? In case you missed it, CBS News ...