The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media. Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own ...

PubMatic is entering the commerce media fray. On Tuesday, the SSP launched a self-service ad platform called Convert built for commerce media – retail media networks, shopper marketing, call it what ...

A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...

The international partnership deal follows an earlier TV licensing and distribution pact between the Canadian media player ...

Mariah Carey's Sephora commercial has led to criticism and calls for a Sephora boycott online. Here's what the ad was about ...

The decision comes at a time when conventional media is undergoing changes, a source said, adding that the government seeks ...

The beverage giant has used AI in its Christmas commercial for the second year running, despite the previous backlash.