The good news is that many local TV stations continue to build a strong local brand. Today, the generally more travelled path to generating more local revenue is to create more original local, ...

Media buying leaders from IPG Mediabrands, Publicis, Denstsu and Sage Media Planning will tackle optimizing multiplatform TV ...

WASHINGTON— Local TV found an increased role during the Covid-19 pandemic, and surprisingly, despite financial troubles across many industries from 2020, local TV news ended 2020 with both a record ...

Television remains a common place for Americans to get their news, and one of the most preferred sources for local news specifically. In 2022, local TV news audiences remained relatively stable from ...

This is a nut that no one else in the country has cracked — how to translate what nonprofit newsrooms are doing for ...

Both ABC and CBS have been launching a local streaming news service in major markets. Also, Warner Bros. Discovery WBD 0.0% announced Max will be adding CNN Max to its streaming platform.

At the same time, news budgets were generally higher last year, and more stations than ever are now airing regular newscasts. Total newsroom employment was down for local television in 2013, and the ...

Local TV news is in trouble. For decades, 24/7 cable news and digital news sites have chewed away at its audience base. Younger audiences have little interest in tuning in at 6 or 11 p.m. to catch ...

Gray and other TV companies are coming together on a new streamer for local news. Free, ad-supported Zeam is from Syncbak, a streaming-tech company.