During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...

(RTTNews) - Roku, Inc. (ROKU) announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. Together, Roku and iSpot will ensure streaming TV ads are measured ...

NEW YORK — Paramount Global has agreed to measure and transact national TV advertising campaigns using iSpot currency metrics across both its media and streaming properties in the U.S. The CBS News & ...

“As legacy, black-box solutions give way to modern and transparent TV measurement capabilities, the industry is at an important crossroads.” That’s a conclusion given by iSpot.TV in a just-released ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

NEW YORK—MobileFuse has announced an agreement with cross-platform measurement company iSpot.tv that will make iSpot.tv MobileFuse's preferred measurement solution. The use of iSpot’s Unified ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

TripleLift, the ad tech platform, and iSpot.tv, the TV and video measurement company, have announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift’s ...

Comcast CMCSA announced that its AudienceXpress has collaborated with iSpot to introduce fresh data sets for measuring TV ads. The collaboration is set to improve performance in TV marketing solutions ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and ...