When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Spot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 ...

Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million.