Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

For companies that want to advertise their brands and products online, Google Adwords is possibly the most popular tool, offering pay-per-click and site-targeted options across many types of ads. But ...

Sean Quadlin provides a quick example of search funnels before explaining the new feature that Google launched last week. Google now includes search funnel information in AdWords reporting alongside ...