SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

Keyword research is absolutely essential if you want to improve your firm’s search rankings. Keyword research is a process in which one finds search terms that people within their audience are ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You ...

Once you’ve defined your most effective keywords, it’s time to hunt for how they’re being used effectively online so you can find the best link-building opportunities for your site. Once you’ve ...

Megan Marrs gives us nine ways to "steal" keywords not provided back. Google announced in September it would encrypt all search data. Marrs tells us what this means in Google Analytics, how to access ...

Great question! I’m going to answer this in two parts. The first is how to identify the keywords or pages that fell in Google search, and the second is diagnosing the problem. How to find keywords ...