Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links. Google launches Search Live, first previewed at ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) ...

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

I ’ll correct that title before you comment: yes, I still need Google. But the Google I’m talking about is Google.com — the search page. That’s where Google began, and what it was meant to be: a clean ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

New regulation from the UK’s competition authority means Google may be forced to make major changes in the way that people use its search engine.