Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web and app analytics. Its push toward the new solution underscores the need for advertisers to implement a data strategy ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility ...

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI. Google Analytics 4 allows users to customize conversion ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...