Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

NEW YORK, April 22, 2025 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR firms in the U.S., announces the continued expansion of its franchise marketing and PR practice, highlighted by ...

Happy Joe’s Pizza and Ice Cream has partnered with Integrated Digital Strategies as it expands its footprint, including the launching of a new franchising only website to continue expanding the growth ...

When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

DEVON, Pa.--(BUSINESS WIRE)--L2 Capital announced that it has made a strategic investment in The iFranchise Group and TopFire Media (“iFranchise” and “TopFire”, respectively or the “Company”, ...

Thanks to national marketing efforts, franchisees of a well-known brands often have an advantage when opening new units. More has to be done at the local level, however, to make an individual store ...

Your franchise business is booming. After all, 2022 has been a solid year of growth for franchises as another 257,000 jobs were added and the number of franchised businesses grew by 17,000 with more ...

CEO Erik Carlson said new digital marketing initiatives will help agents win more business while improving profitability for ...