Climate Crisis 247. Toyota’s Hybrid Strategy Pays Off as Ford Shifts Focus Amid EV Struggles. Posted: September 13, 2024 | Last updated: September 13, 2024 ...

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

Ford Motor Company has revealed plans to severely cut back on its retail EV (electric vehicle) strategy, save to focus on electrified commercial, long-range SUVs, plus mid-size and large pickups.

Likewise, we could also see Toyota mimicking Ford's strategy with the Maverick, offering not just basic trims for fleet use and value-conscious buyers, but also specialty versions for enthusiasts.

Ford F and Toyota TM are two well-recognized names in the global auto industry and fierce rivals in the U.S. market. Toyota, ... The company’s hybrid strategy is paying off.

Toyota’s return on invested capital stands at 4.8%, well above Ford’s 1.77%. While neither figure is particularly strong in absolute terms, the gap suggests that Toyota is more effective at ...