Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...

Women bull riders take center stage in the new series "Not Her First Rodeo." The upcoming series follows the Elite Lady Bull Riders, an all-women's bull riding association aiming to pave the way for ...

Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...

The relationship between WWE/UFC parent company TKO and Paramount/Skydance continues to deepen with news of yet another media ...

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...