If you, like me, need to feel a little giggle today amidst this mess of an administration...let me introduce you to the latest trend sweeping TikTok: "Republican makeup." Group of people in an excited ...

TikTok’s most recent trend is a new take on the classic makeup transformation video. Creators are posting before and after makeover videos where they turn themselves into their idea of a city or ...

Nancy Sheppard was working at the cosmetics counter at Barbara Jean in Little Rock when someone suggested she might enjoy doing makeup for television commercials. "It was just my personality, I think, ...

She’s an “Los Angeles 10” but a “Chicago 7.” A “New York 9” but a "Miami 5." That might be meaningless at first glance, but these taglines are part of a growing “unrecognizable makeup” trend on TikTok ...

Welcome to “Unsung Heroes,” my new column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...