For millions, there is a lot of nostalgia behind the McDonald's Happy Meal. The story of this boxed treat begins back in the 1970s with a question of marketing. Specifically, marketing to children.

After more than a decade of absence, McDonald's Happy Meals will once again come with Disney toys. The renewed partnership starts in June. As part of the deal, McDonald's agreed to Disney's nutrition ...

The Walt Disney Company kicked off its 100th anniversary celebration back in January, and the Disney 100 Years of Wonder party hasn’t stopped at the parks or beyond. Now, just a week after the ...

Happy Meal toys were just the best part of lunch for many kids. They were small treasures to be swapped, collected, and promptly forgotten in a toy bin. However, some of those once-free prizes now ...

The McDonald's Happy Meal has been a part of the fast food brand since the 1970s. Debuting as an idea from one of McDonald's Guatemalan franchises, it soon became the corporate norm. Hired adman Bob ...

Back in the 1990s, McDonald's seriously upped their game with their Happy Meal toys. With digital photography being the standard, people are looking back on the wonders of film. Nineties kids and ...