Printing Impressions

Next Level Technology Innovations Powering Up Direct Mail

Digital media is significantly expanding the opportunities for printed direct mail campaigns. NAPCO Research has launched a comprehensive report, Direct Mail and Digital Media: A Winning Omnichannel ...
Printing Impressions

Revisiting Response Rates: Why Direct Mail’s ROI Keeps Rising

In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...
Forbes

How Direct Mail Can Enhance Your Digital Efforts

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...
Forbes

Why Direct Mail Still Works In A Digital World

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.
MediaPost

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by Lob, working with ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...