Novartis has taken Digger the Dermatophyte, its animated character from DTC television ads for Lamisil, on the road as part of a national bus tour and education campaign. The “Hit the Road Digger!” ...

Digger, the repulsive cartoon character at left, has symbolized many things to many people. Today, Wal-Mart may have put the final nail in his coffin by adding the expensive drug he pitched to its ...