When most of us get serious about losing weight or getting in shape, one of the first things we buy is a scale. However, these days, not just any scale will do. If you're like most people, you want to ...

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

Smart scales can measure over a dozen body metrics in addition to your body weight. We spoke with experts about how they work ...