Changing a brand's logo is a tricky thing to do. Consumers view logos as representations of what a brand stands for in terms of its values and offering. Change that visual identity and it can leave ...
BAY CITY, MI-- It was in the summer of 2010 when a hotel at the gateway to downtown Bay City re-opened under a new name and one big inconvenient catch: Shower quickly. We have no hot water. Six years ...