I’m a beauty journalist of over 15 years, and I’m South Asian. Yes, two very separate identities, but the two are linked inextricably. Being South Asian, and growing up as a second generation Indian ...

Young artist adorns fingertips with Chinese beauty through nail art. The bustling splendor of "Along the River During the ...

Up until recent years, it was near impossible to find mainstream beauty inspo for South Asian weddings and events. For many millennial and Gen Z brides, who are second generation immigrants, this ...

NEW YORK A new skin care line called pur-lisse has hit the market, aiming to give women the skin solutions they need using centuries-old Chinese beauty secrets and modern day science. The brand ...

South Asian beautylooks poised to be the next movement to permeate the global industry. While Korean beauty (K-beauty) has long-dominated social media feeds and beauty shelves — with consumers vying ...