China, Keir Starmer
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The US is waking up to livestreaming, a cornerstone of Chinese e-commerce, and retailers like eBay and Whatnot are cashing in on the trend.
China's internet watchdog has drafted rules for the first time to regulate the country's livestreaming marketing industry, stepping up scrutiny on e-commerce marketplaces belonging to the likes of tech giant Alibaba Group and JD.