Hubert Joly, a senior lecturer at Harvard Business School and a former chief executive of electronics retailer Best Buy, ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Starting with an industry partner is a first step toward better case studies, Jenny Presgraves writes. You have /5 articles ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

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