A link management tool is a specialized software designed to help businesses organize, track, and optimize their digital marketing links. These tools simplify the process of creating and maintaining ...

Apple will remove tracking data from links shared in Messages and Mail, which could annoy marketers who rely on 'tracking parameters' to see how their ad campaigns are performing. Apple is taking aim ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...