NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing tips for success.

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

We're highlighting up-and-coming brand marketers who have the potential to be the next generation of industry leaders.

But if you’re still unsure if you’re ready to find out why Mailchimp customers see up to 24x ROI using the Standard plan, ...

In a deal that will reshape the advertising and communications industry, Omnicom has completed its $13 billion deal for ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

President - SFB IDEAS, helping companies make Smarter decisions to drive Faster growth and deliver Better results from enhanced marketing. “My business sells industrial equipment to the petroleum ...

Walmart's advertising business is growing at six times the rate of its overall retail sales. Walmart Connect, the company's U.S. retail media platform where sellers and brands buy sponsored placements ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...