Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the previous ...

An Instagram user has leaked the new Buick logo on social media after snapping a photo of a prototype vehicle’s steering wheel. An Instagram account by the name of Buick Saudi Arabia (which is ...

Buick is going all-electric under a new name: Electra. They'll still be called Buicks, but the new Electra line with otherwise distance itself from the Buick we currently know with new fonts, a new ...

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore GX, ...

We're sure, given the trademark filing and this leak, there's a lot more to come as we flesh out Buick's EV plans through both official and unofficial channels. Buick has seemingly been stuck at the ...

When it announced that it would be transitioning to manufacturing only electric vehicles by 2030, Buick did something that a lot of other automakers have done, and introduced a new brand identity, ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield design ...

Buick has filed a trademark application for a new logo, according to documents first spotted by CarBuzz. An application filed March 16, 2022, with the United States Patent and Trademark Office (USPTO) ...

The new 2024 Buick Encore arrives this spring and it's an important moment for the brand. It's Buick's first vehicle in North America to adopt the its new tri-shield logo, as well as wear the new face ...

Let’s start with the new Buick logo. The last time the Buick logo received a major redesign was more than 30 years ago in 1990, with this latest logo marked as a significant change for the brand going ...

General Motors has filed a request to the United States Patent and Trademark Office on 16 March 2022 to trademark a new Buick logo. It's not a huge change from the current one but represents the new ...

Buick may be revamping its storied Trishield logo, according to reports and a trademark filing from parent company General Motors. As first reported by GM Authority, the automaker filed a trademark ...