Mention the word "branding" to the CEO or chief lieutenant in your marketing department and it might conjure up feelings of frustration or fatigue. And this isn't necessarily surprising when you ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

She explains how the company’s new corporate branding aims to underscore its commitment to trust and transparency in its partnerships with pharma.

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage ...

It can be tempting to do your branding from the outside-in, where outside factors--usually in the form of shiny new social media objects--determine your courses of action. But I'd like to suggest it's ...

Fresh from a big apartment sale, Brand Morgan has streamlined his real estate machine. Mike Hoath will head Brand's development arm. At the moment, Brand leases and manages 5M SF in 80 properties ...