Like Lorrie Thomas Ross says in her new personal branding course on lynda.com, “you can have a job, or you can have a career.” Anyone wanting to harness the reins of their career can start by putting ...

Personal branding is not a difficult concept to grasp. Basically, you want to be known as an expert in your area of expertise, and you want to stand out in the minds of your audience. We have been ...

This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason? Amazon ...

How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

Forbes contributors publish independent expert analyses and insights. I share highly actionable business and lifestyle advice. You’ve probably heard about Naked Wardrobe or if not, seen celebrities ...

When it comes to saving money, opting for a store brand often comes with a cheaper price. For Amazon shoppers, the Amazon Basics brand offers many quality options at a better price point. Check Out: ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a ...